Statistics shows that one of the main tasks for a marketing specialist is to keep users right after app install. This is the very stage (first acquaintance with a product) when most of users leave and never come back to an app. That’s why tutorial plays the most important role in keeping users. Today we’ll discuss tutorials as a part of marketing.
Tutorial is an important part of many types of mobile apps. The main goal is to introduce interface and product functionality to a user. Also tutorial plays a significant role in keeping users on the first stage of interaction with an app.
If your product has a complex or unusual interface and wide functionality, you should firstly get users acquainted with it by means of a small tutorial. You can see tutorials in games when a gamer is offered to complete a simple trial level with hints. Users are more fastidious and they delete it at once or forget it without going into details.
There are several strategies of creating a tutorial in an app but still you should keep to the following rules:
You can often encounter tutorials in games, as they need them most of all. 2 different approaches are usually used there and each one is good:
You can interest users in this case showing them various game possibilities which aren’t available on the first levels of the game. This way, they will have an incentive to play till they get a powerful weapon or a fast car. This approach is used for demonstration of game potential.
An app doesn’t contain a special tutorial level in this case, it’s integrated jointless into a game process. The main advantage of the method is that a user starts to play from the very first moment without spending time on tutorial. But you should show hints any moment if needed.
Tutorial plays an important role as it’s the first thing a user sees when launching an app. You should take into consideration a factor of keeping users while creating a tutorial. If you use simple approaches, you can significantly increase per cent of keeping users on the first stages of interaction with an app.