Neil Patel, KISSmetrics founder and a creator of Amazon, NBC, GM, HP marketing strategies, gives valuable tips on how to tell about company products and services in various formats. He also explains which content increases sales, how to make it and what peculiarities they have.
If you’re new to content marketing, the first thing to do is to start a blog and write posts.
When you have a blog and the work on it is more or less stable, try to use new content type. It’s likely that you’ll get results quite quickly – better traffic, target audience acquisition, increase of advertising efficiency and SEO.
Before unrevealing 15 content types that help to get such results, here are some tips:
Infographic is a graphic way of presenting data or material. It spreads quicker and is viewed more often than the majority of other content types as people like it more. It’s an efficient way to show data in a nice and visual way. According to the results of the investigation, it gets 3 times more likes and reposts than other content types.
Ask a designer, if you have one in your company. Some illustrators specialize on infographics. If you have some money to spend, use a service, for example, Visual.ly. Minimal price for infographics is approximately $1,000.
It’s an ideal way to present almost any idea or concept. Infographics is great to display data, statistics, investigation results and new discoveries.
Everybody has seen them. They are easy to create. They are popular.
One of their advantages is humor. People like to find something funny and share it.
A video should be easy to remember and short.
It’s a detailed and quite a massive content. It may also be called an epic blog post and differs from a usual post by style, size and concept.
You need a smart writer, an intelligent designer and a good idea. A writer should create a quality material and a designer should make it visually appealing. An idea should correspond to interests of your target audience. It’s also possible to make a guide as a PDF document.
A book review is a quick summary of a book and your opinion on it. You recommend good books and criticize the ones that are not so good and share your opinions. Reviews are great as they position you as a person who is worth listening to.
You can do it simple and complex. Here’s a short and simple variant:
The writing style of such a post differs significantly from ordinary blog texts. The main peculiarity is its tone. You can conduct a short investigation and publish an essay on it but its tone will be expressive and categoric. The brighter and more expressive the opinion is, the more readers you’ll get.
Write loud announcements from time to time, touch upon actual topics and the most important questions. For example, how economics changes. Speaking on popular topics, you increase your blog traffic.
Just like a book review, a product review will help you to gain a reputation of a person who is knowledgeable in a certain sphere. There are many attendant products, services and software in every sphere. Acquiring famous producers, developers, service companies, you’ll be able to increase your reputation. You just need to share your experience of using a product and give your recommendations.
Here’s a plan for a review:
If a product is tangible, add videos to a review.
Practical advice is one of the most widespread content types. Such articles have a great potential for long search requests like “How to make…” or “What to do if…”
Define a typical problem and describe a solution to it.
Here’s a plan:
Lists are still very popular. Sorting ideas is actual since the time of Ten Commandments till nowadays. It’s a 100% right choice of content type. Even famous magazines publish such lists for commercial goals.
Choose a topic and a number. Look at a good example: “7 Ways to Increase Your Rankings without Leveraging Content Marketing”.
When the list is ready, it’s pretty simple to adjust it: an introductory part, the list and a conclusion.
It’s a post where you give links to cool web resources. It’s advantage is that it provides connection with other sites, increases popularity of your blog and proves your competence.
A page of links is a list of useful resources. Write a headline, add links and number them. That’s it.
It will be useful to add your comment or a short introductory part to each link. It’s not obligatory but an author’s comment adds value to a post. Moreover, if a linked page is exceptionally good (or bad), you’ll want to underline this.
It’s a big-size content usually available in PDF. Most of the time, eBooks are free to download if you subscribe for newsletters. Placing eBooks increasing web site authority, it’s an efficient method of information exchange.
Choose a separate example of client in order to explain what’s your business and why it’s useful to customers. It’s like saying: “That’s what we do, the way we do and the result we get”.
Here’s a plan for a case:
Podcasts were very popular some time ago, but even now it’s an awesome type of content. And they are quite easy to create. Many people listen to podcasts while training or travelling. This content type allows you to spread your material farther and better.
Making a podcast is simple, you’ll only need a microphone and some technical skills. Learn what Apple writes about it.
Just like any publication in web, a podcast needs text. Write a little introduction, place information on new podcasts and describe its contents briefly. You can even make a shorthand record and it will positively affect search optimization.
There are leaders in every sphere. A possibility to interview one of them will increase traffic and your authority among those who relate to this sphere. Interviews are unique and nobody has this particular content.
Firstly, you need to invite a person for an appointed meeting.
A conversation plan may look like this:
If you place in interview in audio or video format, add a short description in print.
Publishing the results of your investigations is an efficient way to increase traffic, reputation and solidify your authority. An own investigation is a tough and time-consuming work and people appreciate it. Moreover, they share it.
Neil Patel has shown many content types. The more of them you use, the more efficient your marketing policy becomes. Despite its form, content addresses target audience which listens, shares, learns and converts into clients.
Now you have a plan that will give you a possibility to enter a new level.