Promotion without analytics is like driving with eyes shut. Will you go far? The same is with mobile apps. Even an experienced marketing specialist…
mobile applications
Mobile Development
Mobile app promotion №30. Mobile advertising in video networks
Mobile advertising is remarkable for the fact that various formats are used in it: from trivial static banners to full-screen interactive advertisements. Video is…
Mobile Development
Mobile app promotion №29. App authorization forms
An authorization form is an inseparable part of many apps. Besides, it’s one of the stages of the conversion path. That’s why developers should…
Mobile Development
Mobile app promotion №28. App tutorial
Statistics show that one of the main tasks for a marketing specialist is to keep users right after app install. This is the very…
Mobile Development
Little big details – micro UX solutions that can increase your users’ satisfaction
Christopher Ratcliff, the Econsultancy editor, has studied the most popular mobile apps and compiled a list of little UX solutions that attract users to…
Mobile Development
Mobile app promotion №27. Promotion in social network communities
We’ve discussed various traffic sources for mobile app promotion in previous articles. But where else can we get it? A huge audience is gathered…
Mobile Development
Mobile app promotion №26. Retargeting
Attracting users to a mobile app is one of the most important tasks in the promotion. But if you only hunt for new clients…
Mobile Development
Mobile app promotion №25. App of the Day
One of the mobile app promotion ways is based on people’s love for everything free. It’s also remarkable as it’s used as a special…
Mobile Development
Mobile app promotion №24. App design A/B-testing
Sometimes there are big disputes in developer teams on choosing a better app design for a store. Even specialists with huge experience make mistakes…
Mobile Development
Mobile app promotion №23. Selling triggers
Today we’ll tell you about the ways that help to “launch” the right user reaction on your mobile application. They are called triggers. What…
Mobile Development
Main mobile app metrics
We’ve translated a review of key mobile app metrics for you. If someone asks you what’s the difference between ARPU and ARPPU or Lifetime…
Mobile Development
Mobile app promotion №22. Soft launch
Is it worth trying to outrun everybody right after a release? Not always. Sometimes it’s better to use a special marketing approach and make…
Mobile Development
Tips on making app screenshots for App Store and Google Play
OneTwoSplit, a team of a service that carries out A/B-testing of mobile metadata, has written an article on how to attract a user’s attention…
Mobile Development
Mobile app promotion №21. Viral mechanics in app promotion
Word of mouth is such methods of promotion when it’s not you who advertize an app, but your clients. This approach is very effective…
Mobile Development
Mobile app promotion №20. Analysing competitors
Market analysis is one of the obligatory types of work before launching an app. Frankly speaking, it’s spying on competitors. Despite such a name,…