One of the mobile app promotion ways is based on people’s love for everything free. It’s also remarkable as it’s used as a special offer. You may have already guessed that today we’ll talk about the App of the Day.
App of the Day is a special app-catalog via which users can download other paid apps without spending money. Mechanics is quite simple: a new product appears there every day which is available to users absolutely for free while usually, it’s a paid one. So the benefit is evident.
Developers can get a great many installs in a short time with the help of the service. App of the Day appeared a long time ago and it has quite a large audience now.
The work scheme is quite easy: developers connect App of the Day representatives directly and agree on placing their app in the catalog. Then a promoted app is published for 24 hours and gets torrents of traffic.
But App of the Day from Appturbo isn’t the only product of such a type, though it has the largest audience. There are similar projects in many countries but they’re almost total clones and have the same mechanics.
Not all the products suit for promotion in App of the Day. So which products can be promoted this way?
There’s no sense to buy placing in App of the Day to promote narrow-specialized apps and big games. You will only waste lots of money and collect a few installs. There’s also a possibility that you may get many negative reviews from people who install unnecessary apps.
Besides such a way of promotion is usually useless for serious business apps as the potential audience doesn’t cross with those who love free things.
Even if your app fits all the above-mentioned categories, don’t hurry to place your app in App of the Day. This method will be good for you if you use a strategy of getting into TOP, i.e. it gives a great number of installs in short terms.
If you decided to use promotion in App of the Day, be prepared for a quick flow of users. A server breakdown or any other technical difficulties may fail all the campaign and you won’t be able to get your money back.
Don’t count on the loyal audience, App of the Day gives low-quality traffic. As a result, there are few active users left in the app.
It’s difficult to predict the results of placing an app in App of the Day as many things depend on the app itself. If users like it, you may appear in TOP.
Here are several examples from real life:
There are many similar examples but not everyone gets good organics. Placing an app in App of the Day becomes unprofitable or not more beneficial than buying incent traffic. It’s very difficult to forecast the result as it depends on many factors.
Placing an app in App of the Day is connected with many problems and difficulties. Here are the most evident ones:
If you have an app for a large audience and your goal is to get to TOP, this method is good for you. But there are some problems connected with placing in App of the Day. That’s why you should consider all the pros and cons beforehand.