ANALYSING COMPETITORS
April 9, 2020

Mobile Development

Mobile app promotion №20. Analysing competitors

By Alexander Sergeev

Market analysis is one of the obligatory types of work before launching an app. Frankly speaking, it’s spying on competitors. Despite such a name, it can be quite a legal process. It’s necessary so you could predict expenses and income. Here’s a review of the popular tools for analyzing competitors.

How to define your competitors?

First of all, you should define who your competitors are. I.e. you should know your niche well and who is present there. You should also understand what do your competitors offer users. Moreover, you should know what you can do better than they.
There are many ways of searching. Google search is one of the variants (use keywords of your app). You may try to search in stores. Also, use your keywords.
You can use a specialized service XyO.

Make a list in the form of a table at once. Each line should contain a name and links to:

  • An app in the store;
  • Its website;
  • Its page in social networks.

What data are needed for market analysis and how to get them?

  • Quantity of installs

It’s easy to learn the number of installs of your competitor-app with the help of XyO service.


In order to learn to install quantity in a store of a definite country, change a search filter. You can also get information for a definite platform and even a device (for example, iPhone or iPad).

  • Competitor position

It’s highly important to know competitors’ positions in TOPs of stores as organic traffic depends on them largely. Besides, their rating dynamics are interesting while analyzing. You can get all the data in the App Annie system absolutely for free.


There’s another great analytical service which allows peeping at your competitors — Appfigures. But it’s a paid tool, though it has a free trial period.


AppTrace can also provide you the same information.

 

 

  • Competitors’ income

It will be easier to make up a business plan if you know how much do your competitors earn. You can get the data with the help of App Annie service. But it’s not available in a free version so you need to get a paid subscription.

  • Web presence level

Web presence level is an essential metric that allows judging the depth of a marketing campaign. Mention is a paid service that will answer this question. It combines a great many useful functions.
Alexa is an alternative instrument. It allows for getting information about a competitor’s app website.


There are specialized tools for tracking competitors’ activity in social networks. WildFire service provides a possibility to compare app pages on Facebook, Twitter, and Google+. You need only to paste their URL into corresponding fields and compare them.

 

 

 

  • Competitors’ keywords

In order to choose the correct keywords for app promotion, it’s necessary to learn which ones do your competitors use. SensorTower tool will do it for you.


Besides, it allows tracking competitors in dynamics.


It’s a paid service, but the basic possibilities are available for free.

  • Marketing campaign

How can you learn the details about app promotion by your competitor? AdBeat is meant for it. It allows looking through advertising campaigns, release date, budget, and even A/B tests. But such valuable information can’t be free. The service costs $249 per month. But there are data about more than 50 advertising networks.

  • User attitude

It’s necessary to know the user’s attitude while analyzing competitors. AppTrace will help you to do this.

The above-mentioned tools will allow you to get a maximum of useful information about your competitors. These data are highly important for the correct planning of your own marketing campaign.

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