October 18, 2019

Digital Marketing

How to Succeed Choosing the Best Email Marketing Tool for a Startup?

By Pavel Kukhnavets-33 Views-No Comment

Email marketing is one of the most essential components for ant startup success. It empowers talented teams to create and retain their customer base, connect and engage with the customers and grow their brilliant solutions.

Someone may say that email marketing is an overdone marketing strategy, but there are also many opinions accepting its power and relevance.

Emails remain one of the most effective tools for customer engagement and building customer lists. For startups, it is a natural way to promote business and increase the number of loyal customers.

That is why it’s crucial for them to choose the right email marketing software to help in managing the email subscriber list. In this post, we’ve gathered 5 outstanding email marketing tools that are able to rock your marketing plan and strategy for sure. But first, let’s dive into some useful tips and trends.

How to choose the best email marketing software for your startup?

There are some essential factors to consider when selecting the best e-marketing tool:

  1. Email marketing features that can be traditional or go above and beyond with A/B testing, automatic send-time optimization, and some other useful extras.
  2. Ease of use. While all services propose visual email builders and simple interfaces, some look better than others. 
  3. Costs and value. Some email marketing tools may seem affordable at first but become extremely expensive as your list grows.
  4. Deliverability. It is not about a good e-marketing tool if 15% of emails end up in the spam folder. 
  5. CRM and automation features. Perhaps it makes sense for your startup to combine your email-marketing tool and CRM system in one. 
  6. Support. The better the service, the less you’ll likely use its support. 
  7. Analytics. The faster you determine what is working and what’s not, the faster you adjust your startup’s course.
  8. Security. The email-marketing tool should follow the GDPR compliant if you have European citizens on your email list.
  9. Integration ability. It’s rather important to be able to automatically connect your email marketing software to the other tools used in your business in case you want to save hours of routine repetitive tasks.

What are the latest email marketing trends?

Businesses always look for new ways to spice up their marketing strategies. Email marketing is one of the solutions that can bring benefits quickly.

Here’s a small set of the latest trends that can make your email marketing strategy stand out:

Additional interactivity

It’s a good idea for startups to seek opportunities to make their emails interactive. This interactivity can be beneficial in different ways. For example, users are able to place orders fast and marketers can get better data.

Interactive emails should give recipients the opportunity to customize orders, add items to a shopping cart and have an overall better experience. 

Personalization 

Personalization through lists is not a new thing. However, it’s worth going into its overdrive. It is about the list segmentation.

List segmentation can improve personalization by placing the users into lists based on their interests, demographics, and other data available.

Chatbots

The power of chatbots and digital agents is gaining traction. In the nearest future, that traction should evolve, enabling high-quality conversations between startups and their customers. 

Marketers can use specific data from their users to create a richer experience, and customers have a kind of personal agent.

Artificial intelligence

Artificial intelligence (AI) is one of the most relevant topics in modern technology businesses. Smart technologies can help to measure countless metrics about how consumers interact with content. 

AI empowers brands to craft better and more relevant content for their subscribers. It positively influences on cutting down the cost and time needed to identify segments.

Visualization

With the growth of interactivity, marketers are required to apply new assets and techniques in their messages. Bright pictures, GIFs, video and other visual stuff included in email messages help to keep recipients engaged.

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Considering these simple trends and concepts, you’ll be able to select the best email marketing tool for your startup. Here’s the set of some smart and robust solutions for successful e-marketing:

Top 5 Email Marketing Solutions for Startups

MailChimp

If you are looking for a multifunctional email marketing solution than MailChimp is one of the best providers. It is both affordable and easy to use. 

Being one of the most famous email marketing services for startups nowadays, MailChimp is always ready to assist if you get stuck on a slightly complicated process. The user-friendly interface packed with tons of great features and amazing support make the tool reliable and high-demanded.

Choosing MailChimp, you get an easy email creator, autoresponders, merge tags, segmenting contacts into groups, and detailed analytics. 

It’s possible to schedule and set up delivery time in accordance with the recipient’s time zone. The product is easily integrated with Magento, Shopify, WordPress, and many other platforms.

GetResponse

Getresponse is a popular email marketing app for startups that allows you to create cozy mailing lists and capture data onto them, write newsletters that can be sent to the subscribers, automate emails, view and analyze statistics related to all email marketing campaigns and much more. 

The tool serves businesses in more than 180 countries all over the world and has over 1 billion subscribers monthly. 

GetResponse seems easy to use email marketing system – it makes it simple to create professional-looking emails and landing pages without extra efforts.

Additionally, Getresponse empowers startups to segment subscribers with a single click, compare follow-ups, measure site conversions, and make smart decisions quickly.

ActiveCampaign

ActiveCampaign is not just a standard email service provider, it offers a complete email marketing automation and CRM system.

This user-friendly platform for startups and businesses of different sizes is famous for its wide suite of tools that are designed to help companies acquire, retain, and engage their customers painlessly.

ActiveCampaign provides immense value at any stage of your company’s business lifecycle from getting new contacts to keeping tabs on post-sale processes.

Many specialists admit that the platform goes beyond competitors by tying email and messaging features to a robust marketing automation platform with built-in CRM and sales options.

Create outstanding marketing workflows and automated follow-up sequences, tracking behavior multiple marketing channels with the help of this powerful tool.

SendinBlue

One more powerful solution for startups email marketing is SendinBlue. Unlike other marketing tools that were designed to take over the whole world, SendinBlue’s main priorities are user experience and simplicity over-complicated and cutting-edge features. 

The platform combines different aspects of small business marketing into an integrated and user-friendly system. Using SendinBlue, you will be able to create beautiful and engaging emails, find out more info about your contacts, use social media marketing, and apply smart automation technologies.

Sendinblue empowers businesses to build and grow relationships through marketing automation, email campaigns, transactional emails, SMS messages, chat, CRM, Facebook ads and retargeting ads. 

Sendinblue is powered by the professional customer success team and offers convenient pricing plans. This platform combines a powerful suite of features within a single, user-friendly solution.

SendX

SendX was designed to customize and automate email campaigns with the help of its intuitive email marketing functionality.

This is the right choice if your startup is looking for an appropriate tool for creating email newsletters, forms, pop-ups, and other email sequence automation tasks. The platform comes with reliable capabilities and allows its audience to boost the growth of their online business with confidence.

Using SendX, you can be sure that your businesses will not get stuck and will always be on top of marketing processes with reliable 24/7 live support. Additionally, you may maximize the platform that enables you to grow your startup in a revenue-efficient way and a reliable manner.