What’s growth hacking and why do you need it?
A term “Growth hacking” was coined by Sean Ellis in 2010. It means a skill set somewhere in between marketer and engineer, a person who can imagine creative ways to increase and grow business and who have technical
As for a growth hacker, it’s a person who can find opportunities and use them to grow a business (increasing leads, sales, revenue and so on). And a growth hack is a method, process or technique for making the growth happen.
Tom Morkes offers 10 easy but extremely useful growth hacks that can be implemented in 1 hour.
Not all of them may apply to you as each of them was designed for a specific case.
If you have a newly-launched service/product and you need to increase leads and sales quickly, enter: The LinkedIn Email Blast Technique.
It’s an easy and fast possibility to get to potentially lucrative business demographic (your LinkedIn audience).
Here are 2 options:
1: Manual export and email
2: Automate with a CRM
A CRM (Customer Relationship Management) is a tool for managing contacts.
Some solutions (like Contactually) allow to automatically integrate LinkedIn into your contact list. Then, select LinkedIn from the contact list and everybody imported via LinkedIn will be shown.
A better variant is to batch send the emails to ensure that they will reach the necessary destination. And if you want, track emails to get information on clicks, responds and so on.
Those who tend to read online marketing and sales strategies may know this hack.
The Hotmail Technique was named after a well-known email provider’s use of marketing its service every time someone sent an email.
There’s a message at the end of each email sent with the help of Hotmail:
“PS. I love you. Get your free Hotmail account” linking back to Hotmail which gives people an incentive to get their free email account.
Andrew Gale says that it was “the original growth hack…before growth hacking was even a thing.”
Include a link to your website in your products/services.
For example, add a link to your website on documents, images and pdfs that are shared the most or automatically create an affiliate link for users who sign up and include it every time someone uses the software.
During the middle ages, there were feudal lords who ruled from a central castle.
Castles were quite similar: several main buildings surrounded by walls and a moat. But there also was a way for people to move/out in if necessary – a drawbridge.
Let’s imagine that a nowadays castle and moat is a website. Then what’s a drawbridge? An optin box, a place where people leave their emails in order to get access.
It’s all about popups. It’s the oldest and the best growth hack.
Create a popup optin box for your website to quickly and easily make subscribers out of visitors.
Marketing and sales specialists know how important urgency is for sales.
To increase scarcity is one of many ways to create urgency and you can do it by setting a time limit for your product or service. It’s very essential to show your potential clients how much time is left.
Bootstrappers who sell products/services online know that guest blog posting is one of the most efficient and cheapest ways to get more audience.
Choose a website with a necessary audience, create a blog post for them and when it’s published, people will go to your website.
When the traffic comes, create an additional valuable piece of content which is a valuable part of that published as a guest post.
Noah Kagan is a genius behind AppSumo, a company that offers daily deals for businesses and entrepreneurs. He tested out a lifetime giveaway of Dropbox to build their email list. It cost approximately $60,000 but in several days they got 250,000 new subscribers and $40,000 in sales.
There are situations when you need somebody to reply emails because it’s bad when the first email is left without an answer. The truth is: people are busy and they need a reminder… but remembering about sending one isn’t a way out.
The Guaranteed Response Method is. It makes people respond to you or ignore you.
The Ultimate Twitter Machine automates your Twitter growth and turns followers into email subscribers.
So you have started turning Twitter followers into a website or blog subscribers.
The Advanced Autopilot Sales Technique will create an automatic sales funnel via an autoresponder email sequence and appropriate upsells.
The solution: The Advanced Autopilot Sales Technique.