It can be quite difficult to create a high-converting landing page. Jacob McMillen assures that he won’t give the “perfect landing page” tip as there’s plenty of contradicting info and concepts and there are a great many of nice landing pages with a high conversion that are totally different.
So, in this article Jacob has compiled 31 examples of outstanding landing pages that are worth seeing. He also describes the reasons why they are brilliant and provides resources and tools which will help you to achieve the same level of success.
In spite of a “ludicrously ugly” design as Jacob says, Gumroad is a prototype of a landing page.
But still there’s something appealing to it like in many other “ugly” websites that have quite high convertion rates.
Gumroad proves the idea that great spotless design is overrated. The hero shot does everything they need to:
IMPRESS is the total opposite to Gumroad. It’s quite easy to create a WordPress site and make it look nice. But it’s much more difficult to build a website with a scrupulous, creative design which is presented in the IMPRESS portfolio.
They claim that they unite artistry and result-driven design. What’s more, they set a concrete deadline to when a potential client can get a website done: “Delivered in 30 days.”
Delivery delays and missed deadline are a very widespread problem. IMPRESS has included this point to the value proposition and this is a really great advantage.
There are some more elements as you move down the page:
If you want to get your own nice graphics at an inexpensive price, go to 99designs.
Groove’s homepage is simple and clear. Once they’d got $50,000 monthly revenue, a redesigned followed and increased conversions by 100%.
Both the homepage and the product itself are created to achieve a simple and easy goal. They acquaint their visitors with the SaaS company with the help of an enjoyable explainer video.
There are some really great things on their page:
Groove understands very well that it’s extremely important to provide users an instant possibility for conversion and they have realized the idea on their landing page.
Moovly gives a free option to make an explainer video of your own.
Most of personal development advice online usually suck. The reason for it is that all of the people giving them seem like they are obliged to share them.
But Mark Manson states that he has some personal development advice that “doesn’t suck”. And it seems to be true.
There are some cool things on his landing page:
Learn how to hire a graphic designer, if you similar graphics-based web development.
Unbounce is a company that specializes in building landing pages. So, they must know everything about them.
As for the icons, don’t overdo it. It should be a navigation enhancement, not a replacement.
Read Copyblogger’s free ebook “Magnetic Headlines” to master your skill of writing cool headlines.
In order to achieve success, find out what appeals to your target audience. That’s what Gravity Payments have done. Their landing page creates a sense of “trust, which increases conversions.”
They are addressing specifically you (use your imagination), a small business owner: “We reduce the costs and headaches of accepting credit card payments by providing low-cost solutions, transparent pricing, and the best customer service.”
They are the “Credit Card Processing Trusted Most by Community Businesses”
Then, company core values follow concentrated on building trust and there are also some wonderful testimonials.
Learn more about the value proposition here.
There are 2 things that KlientBoost’s do perfectly.
The most important thing here is their concentration on the client.
Focus, a concentration of a landing page on a specific audience, is what makes an awesome landing page.
And this is what ConvertKit has managed to do. They target at pro-bloggers who “need and understand the functionality their software provides.”
To every sales pitch, there’s an objection and the most important thing here is to cover them before the moment clients think about them. Otherwise, everything you have to say won’t be convincing.
SumoMe cover objections and give confidence to the readers that everything they read on the landing page is applicable to them.
Derek Halpern’s name is famous in the world of online marketing and his personality and sense of humor has played an important role in his success story.
We find out from his page that Social Triggers is Derek Halpern. Everything revolves around his personality: the website, the marketing, the brand and the product.
Noah Kagan is a master at email marketing and he doesn’t change his web design every year.
He asks to leave your email address and promises to share the expertise he achieved starting two multi-million business.
Everything is simple on the page: headline, email collection and description. Plus 2 testimonials that create a feeling that he can be your friend and a business colleague at the same time. Then an invitation to read the blog follows.
There aren’t many details on the landing page and that’s the key. Simplicity may work very well.
You can copy this look with the help of Welcome Mat.
Popups make visitors become subscribers and that’s why many landing pages and especially optin pages use them. It’s an instant decision for readers: to opt in or opt out.
Unlike many other pages that wait a little bit before showing popups, Michael Hyatt shoots a popup almost instantly.
Why does he do it?
Popups are very effective for increasing signups as they place a message right in front of readers.
Here’s SumoMe’s Listbuilder plugin to install a pop-up of your own.
Bryan Harris is one of thought-leaders in email list building. And it’s fair that he has a gorgeous email optin page.
Answer a question: “Want More Email Subscribers?” Cool, here’s a place to sign up.
If you don’t subscribe, you’ll be shown social proof and a possibility to select what exactly you need help with.
If it’s not enough, a deep, personal discussion follows covering how Bryan could solve common problems and invites visitors to join.
Jon Morrow is the top blogger, the most successful in the world. He can boast of millions of sales and millions of readers.
Take a look at his optin page.
It’s simple: you do want to read the guide or you don’t.
Why such pages work? The reason is they display a highly compelling offer. The only possibility to continue is to subscribe.
Read carefully this list of great lead magnets for squeeze pages.
Recently, Neil Patel has made an optin page out of his NeilPatel.com blog. It offers an intro webinar of his marketing training course.
Neil has given away so much free content, that it’s exciting that he is selling something now.
As for the page:
Add social proof and data to establish expertise if you want to get a page similar to this.
Webinars have become a huge part of KISSmetrics content marketing strategy as it’s a wonderful possibility to collect targeted leads on definite topics.
Let’s take a look at the page:
There are similar free templates, but the ones that would look modern and clean will cost some money.
Check out a list of 600 WordPress themes for less than $20.
It’s impossible to ignite interest in everybody to click-through to your lead-capture page. It would be simpler to get them to a blog post, especially to the one offering worthy and exceptional content.
Brian Dean uses this strategy and creates how-tos and huge guides and makes them subtle lead capture pages. He strategically places offers and downloads on the pages. It’s called a ““content upgrade” and has become a new standard in content marketing and lead capture” according to Jacob McMillen.
Buffer uses a great strategy that increases subscriber list – giveaways.
Have a look at the page:
Use KingSumo Giveaways to create a similar giveaway squeeze page.
The page has only 2 steps and allows users to get what they need fast.
There’s a choice to visit a specific multi-step landing page or call at once.
Pay attention to the contrasting CTA buttons.
Jacob states that “discounts aren’t as effective, especially in a commodities market where prices are relatively fixed.”
Bodybuilding.com is leading in the sphere of fitness information and supplement sales and a large part of their success lies in their highly efficient email marketing campaigns. They use such pages to get subscribers.
The page displays a good offer but looks a little bit cluttered.
Here’s Michael Hyatt’s landing page that he uses for selling books. It’s a standard WordPress Page but he’s doing very well with it.
There’s a strategy even more efficient than email and product sales landing pages – referrals.
Freshbooks has implemented it and uses a landing page generator in order to personalize the landing page depending on who refers them.
It’s a very efficient type of landing pages as it creates trust momentarily.
Learn more about the power of persuasion here.
Meet another effective way of increasing sales – sell to your existing customers.
StudioPress uses this idea and offers an “Everything We’ll Ever Make” package to their existing clients.
Try bundling to increase your sales. Pay attention to the way the price is displayed.
Tony Robbins’ landing page design may look a little bit out-dated but no matter what it proves to be effective.
Here’s the progression.
The page leaves no chances, promising a “life-changing” experience.
A term “focus” may be applied to targeted customers and to your strength and weaknesses.
Apple products look gorgeous and that’s why they win the competition many times. It’s landing page shows only design and beauty, no performance details, specifications or price.
We see only an amazing hardware.
Use Pingdom’s free site speed checker to make sure that your graphics-driven page loads quickly.
Although long sales pitches aren’t very widespread now, they still can be efficient.
John McIntyre is the creator of such a page for his Mastermind group.
Let’s take a look at prominent elements:
For “Serious bloggers only”.
Jon Morrow offers visitors a 10-minute read on this landing page.
It has it all there: benefits, social proof, frustrations, promises and so on.
Take a look at 30 free landing page templates that will let you copy this one.
Dollar Shave Club’s landing page unites awesome design with a humorous copy.
There’s also a visual of the product a customer will receive.
It’s short and effective. Creating a cool video to kick off your landing page will let you increase conversions by 20% on average.
Here’s a list For WordPress themes having a great landing page.
There are plenty of coffee drinkers around the world. Over half you reading the article have a cup of coffee right now.
Craft Coffee’s has a perfect subscription sales page. A superb descriptive headline “Brew Better Coffee. Pay Grocery Store Prices“, a visual “How It Works” and an outstanding Satisfaction Guarantee. By the way, guarantees can affect conversion rates greatly.
Focusing a single product is the correct way to using a landing page as offering less options tends to convert better.
But here’s an example of a landing page influencing an eCommerce platform.
Right on the homepage visitors find out what it’s all about: “Shop directly from people around the world. Discover items you can’t find anywhere else”.
It makes people understand that it’s an online shop for the individuals who value unique things.
Try CoSchedule’s Headline Analyzer tool to write better headlines.
Jacob McMillen states that “If you can offer a supplemental service to something that tons of people are using, you can piggyback on their success.”
GetResponse addresses the 4 platforms that almost everybody uses.
Integration with them isn’t very complex and many services do offer it but not many tell about that.
Try out a landing page builder by GetResponse for free.